Ready, Set, Move to Action

To motivate is to move to action. Marketing is all about motivating. You motivate clients to use your services. You motivate prospects to buy. You even motivate internally to get partners to sell. Whether you realize it or not, you’re in the motivation business.

While many people believe you need to provide incentives to get people to take action, that’s only part of the solution. In professional services marketing, some of the key motivational tools may be simpler than you think.

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Marketers Should Focus on the Big Picture

As a marketer, if you truly want to make an impact on your firm, you need to think strategically. It is too easy to get caught up in daily marketing tactics and checking items off your to-do list, but if you don’t take time to step back and take in the big picture, you’re shortchanging your firm – and yourself.

What does it mean to think strategically? How does someone actually do it? Start by reading about strategic thinking and planning. Read more about what’s happening in the accounting industry. Talk to seasoned accounting marketers to find out what they do, where they have had success and how they guide the growth of their firms. It’s amazing how much knowledge can be gathered, and this is great foundational information on which to take action.

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