A revolution is occurring in marketing today. Marketing strategies of the past are not as effective as they once were. And there are new tactics today that didn’t exist just a few years ago. This requires firms take a deep look at what they are doing and open their eyes to new things. Growth does not occur from marketing alone. There are many factors that contribute to firm growth and here’s a look at 10 strategies that will grow in importance in 2016.
Consistency is the Key to Proving ROI
Marketing today is being driven by data…and its effectiveness is being proven by data. However, there are many different ways calculations can be made – there are more loopholes to navigate than can be found in the tax code.
In order for data to be accurate, it needs to be complete, up-to-date and relevant. Look in your firm’s time and billing system, your email distribution list or your CRM. Is every piece of data in there? Probably not. However, you should strive for consistency to improve your accuracy. There a many ways to do this when firms place a priority on data integrity, but that’s a topic for another day. Let’s explore why no two firms will make the exact same calculations and the factors that will impact how calculations are is made. Read more
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As growth consultants to the CPA industry, CPA Growth Guides assist accounting firms with all aspects of firm growth including strategic growth plans, niche marketing, market research, pipeline implementation, bringing new services to market and CMO outsourcing.
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