Why You Need to Manage Your Personal Brand

You have a personal brand whether you’ve given any thought to it or not.

In simple terms, a brand is the benefits delivered to your customers. This expands to individuals, as well. Personal branding is about the talents and abilities you have and the way you act, and interact, with others. It’s how you approach the work you do and the people you encounter. Read more

Introducing a New Service to the Market

Before you take a new product to market, you need to test it with poten­tial buyers. Companies in many industries conduct beta tests using early adopters; they are just as important in the accounting industry.

An early adopter (a.k.a. guinea pig) is an early tester of a potential offering. In exchange for preferential pricing (often starting at free and increasing from there), your early adopter provides feedback on the offering. You’ll ask them to tell you what they liked, what they didn’t and what they would like to see different. This will allow you to refine your offering until you get it to a stage when you know others will buy it. Read more