Before you take a new product to market, you need to test it with potential buyers. Companies in many industries conduct beta tests using early adopters; they are just as important in the accounting industry.
An early adopter (a.k.a. guinea pig) is an early tester of a potential offering. In exchange for preferential pricing (often starting at free and increasing from there), your early adopter provides feedback on the offering. You’ll ask them to tell you what they liked, what they didn’t and what they would like to see different. This will allow you to refine your offering until you get it to a stage when you know others will buy it. Read more