To motivate is to move to action. Marketing is all about motivating. You motivate clients to use your services. You motivate prospects to buy. You even motivate internally to get partners to sell. Whether you realize it or not, you’re in the motivation business.
While many people believe you need to provide incentives to get people to take action, that’s only part of the solution. In professional services marketing, some of the key motivational tools may be simpler than you think.