Don’t launch a new service offering without testing it with early adopters first.
About Katie Tolin
This author has yet to write their bio.Meanwhile lets just say that we are proud Katie Tolin contributed a whooping 28 entries.
Entries by Katie Tolin
Defining a position to focus on a smaller market spurs growth.
There are clients you can truly serve better – and they will be better clients.
If there is no rhyme or reason to what you are sharing, you’re in need of a content strategy.
To build a growth culture, you need buy-in from your partners if you have any chance of being successful.
Every business owner is facing a challenge that needs a solution. That’s where consultants help.
Innovation is a growth strategy and there are three key elements that play a role: differentiation, positioning and packaging.
Marketing strategies of the past are not as effective as they once were.
Marketing and ROI today is being driven by data.
To motivate is to move to action. Marketing is all about motivating. You motivate clients to use your services. You motivate prospects to buy. You even motivate internally to get partners to sell. Whether you realize it or not, you’re in the motivation business. While many people believe you need to provide incentives to get […]
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