How Much do CPA Firms Spend on Marketing?

In this industry, you often hear people share that firms spend between 2 and 4 percent of revenue on marketing. Well, what number is it exactly? And what is included in that calculation? These are important factors for a firm to properly benchmark how they stand in relation to the industry.

A few years ago, the Association for Accounting Marketing (AAM) partnered with the Hinge Research Institute to better figure that out. Firms were asked to submit their spending, as a percentage of revenue, in specific categories that it felt should be included in a budget. And they are conducting this survey again now to be released in 2017.

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Make Your Website a 24/7 Business Development Tool

Is your website generating revenue for your firm? If not, you are missing a huge opportunity.

Consumer behavior has changed. In the past, when someone was looking to hire a CPA, they would talk to people they trust for suggestions. And while that is still true, you should realize that more people now turn to the Internet for referrals or to research the names received from a human.

There are over three billion Web users worldwide and 93 percent of online experiences begin with a search engine. Very few searchers look beyond the first page of search results. When they do not find something quickly, they move on and tweak their search. Those sites that come up in the first page of results get more traffic and more leads.

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