You have a personal brand whether you’ve given any thought to it or not.
In simple terms, a brand is the benefits delivered to your customers. This expands to individuals, as well. Personal branding is about the talents and abilities you have and the way you act, and interact, with others. It’s how you approach the work you do and the people you encounter. Read more
Clients want many things from their CPA, but at the top of that list is usually proactive advice. While it seems like a simple thing, many accountants drop the ball and leave their clients wanting more.
Whenever you have the chance to sit down with your clients to talk about the business, you need to fully understand the company’s obvious needs, but you should also use the opportunity to uncover the not-so-obvious ones. Every business owner is facing a challenge that needs a solution. That’s where consultants help. Read more