The new year always brings new trends, but in the accounting profession, many of the trends firms will face in 2017 are continuations from this year. Yet, there are some new things on the horizon that you should be thinking about, too.
Content marketing is hot today. It seems as if everyone is doing it. The problem is, not everyone is doing it well. That leaves a lot of disgruntled readers wanting more from what they consume.
How many times have you clicked on an article to read it and less than 200 words in you realize it’s not what you thought it would be? Or that it didn’t add anything to your knowledge base? Make sure you provide something of value to your readers so they keep coming back for more. This is easy to achieve in the accounting industry. After all, content marketing is all about sharing intellectual capital and that’s exactly what we’re selling. Read more