As a marketer, if you truly want to make an impact on your firm, you need to think strategically. It is too easy to get caught up in daily marketing tactics and checking items off your to-do list, but if you don’t take time to step back and take in the big picture, you’re shortchanging your firm – and yourself.
What does it mean to think strategically? How does someone actually do it? Start by reading about strategic thinking and planning. Read more about what’s happening in the accounting industry. Talk to seasoned accounting marketers to find out what they do, where they have had success and how they guide the growth of their firms. It’s amazing how much knowledge can be gathered, and this is great foundational information on which to take action.